An Overview of the Latest Juices from Frsh Sqzd
We caught up with Sergio from Frsh Sqzd while we were at the World Vapor Expo 2017 in South Beach, Miami. In this video, he talks us through their line of flavors/products/etc
DeucesJack: Sergio, you want to take it away?
Sergio: Yes, so we have multiple different lines that we manufacture. We have our lemonade line, which is a blueberry lemonade, a watermelon mint lemonade, a sparkling peach lemonade and a rainbow lemonade which is supposed to be skittles and lemonade, and a strawberry lemonade.
DeucesJack: Very nice. I tried a few of these, Sergio, and I gotta tell you, the flavor is definitely on point. How did you go about creating flavors like this? Was it something that, you know, was there a natural progression to or was it just something that just came up in your head and you decided to start mixing?
Sergio: Well, I had an idea of a lemonade line many, I will say in 2015, and I had an idea of doing a strawberry or watermelon and a blueberry. But due to the way the flavors, you know, manipulating the flavors to do what you want them to do is kind of difficult so it’s taking some time. I ended up launching the blueberry and the rainbow first, followed by the peach, then the watermelon, and then the strawberry. They all took multiple revisions. The strawberry itself was over 47, 49 revisions. So each one takes a lot of time, a lot of, you know, letting it sit, letting it see how it develops over time. It’s been a process, but you know, it’s been worth it.
DeucesJack: Now, were you originally just a DIYer and got into this, what’s your journey?
Sergio: Yeah, essentially. The journey was, I was looking for a cheaper alternative to buying regular house juices and all that stuff and I started DIYing, messing around with it, I was like, you know what, let me launch an affordable juice line that anyone can afford in a decent quantity. And offer it to the public for a decent price.
DeucesJack: Yeah, fantastic. What is the price point on these? What are we looking at?
Sergio: Twenty five for the 60’s.
DeucesJack: Okay, alright. Fantastic. Fantastic. Now, Sergio, I have to, I’m a lemonade guy, and I love fruity vapes. But you gotta do me a favor. You gotta make me a raspberry lemonade. I love raspberry lemonade. It’s fantastic and I think you could do an awesome job with that, because the blueberry is just banging, it’s just fantastic. Any plans?
Sergio: The blueberry has some raspberry in it.
DeucesJack: The blueberry – That’s why I like it so much, see.
Sergio: The blueberry has some raspberry, I’m not going to lie.
DeucesJack: That’s why I gravitated towards it! Because I’m telling you, I’m a raspberry freak when it comes to vape. Now, talk to us about your sour line, what do we have here?
Sergio: Well, the sour line is basically more of a candy kind of line. This is a bop, which is a watermelon baby bottle pop. And we have Skitsle, which is supposed to be sour Skittles.
DeucesJack: Wow, nice. Sour skittles, really?
Sergio: Yeah. This is the sour Skittles. That’s the watermelon Baby Bottle Pop. And then this one is Sour Patches and bubblegum.
DeucesJack: I had the Sour Patches, I had the sour Skittles, and I had the blueberry Sourade. Which, to be honest with you, is probably my favorite out of the ones I’ve tried so far, between that and the blueberry.
Sergio: It’s different. Because, it’s a mix of these two flavors, which is the Bop, the watermelon Baby Bottle Bop, and then the blueberry lemonade, so you get the fruitiness of the blueberry lemonade with the little bit of hit of citrus, with the watermelon Baby Bottle Pop which is kind of twinging everything up at the end.
DeucesJack: Definitely. Let me tell you something, I’ve tried most of them already right here and I can tell you right now, they’re fantastic flavors. Sergio did a bang up job with them. And if you get a chance, definitely go check him out because they’re fantastic juices. Sergio, I want to thank you for your time. I appreciate it.